LaTrice Verrett Biography
LaTrice “LaLa” Verrett is an American boutique salesperson, singer, performer, and reality television personality. She is one of the houseguests competing on Big Brother 28 on CBS. Originally from Kankakee, Illinois, LaTrice now lives in Maplewood, New Jersey. Before joining the reality competition, she built a career that spans entertainment, fashion, advertising sales, event management, and retail.
LaTrice also revealed during CBS’s Big Brother 28 cast announcement that music has always been part of her family’s story. Her mother worked as a tour coordinator for Kool & the Gang, and legendary bassist Robert “Kool” Bell is her uncle.
LaTrice Verrett Age | Birthday
Verrett is 57 years old as Big Brother 28 begins in 2026. She was born on July 14, 1968, and celebrates her birthday every July 14. Her zodiac sign is Cancer.
She is the oldest contestant in the Big Brother 28 cast and has openly said she hopes to become the oldest winner in the history of the U.S. series.
LaTrice Verrett Parents and Family
LaTrice grew up in Kankakee, Illinois, in a family with strong ties to the music industry.
During CBS’s Big Brother 28 cast reveal, she shared that her mother worked as a tour coordinator for Kool & the Gang, while legendary musician Robert “Kool” Bell is her uncle. Those family connections exposed her to entertainment from an early age and helped shape her passion for performing.
LaTrice Verrett Ethnicity
Verrett is African American.
LaTrice Verrett Height
Verrett has not publicly confirmed her exact height.
LaTrice Verrett Husband
Verrett keeps much of her personal life private. She has shared that she is a mother of four. According to information she has posted publicly on her own social media, she is divorced. She has children who include her eldest daughter, Madison-Bailey, another daughter named Parker, and 21-year-old twins.
Despite occasionally sharing family moments online, she generally keeps her children’s private lives out of the spotlight.
Education
LaTrice has not publicly shared detailed information about her college education. Her professional career, however, reflects decades of experience in entertainment, sales, management, and customer service.
Career
Before entering the Big Brother house, LaTrice built an extensive career across several industries. She currently works as a boutique salesperson while also bringing years of experience in advertising sales, event management, fashion, media, and entertainment.
According to her LinkedIn profile, LaTrice has worked as:
- Boutique salesperson
- Singer and performer
- On-air personality
- Executive manager of special events
- Advertising sales professional
Her entertainment background also includes touring nationally and internationally as a member of the Grammy Award-winning group Sounds of Blackness, where she performed alongside the acclaimed gospel and R&B ensemble.
LaTrice Verrett on Big Brother 28
LaTrice is one of the original houseguests on Big Brother Season 28. During her preseason interviews, she described herself as a social player who “has never met a stranger.” While she plans to rely heavily on building relationships inside the house, she also believes her physical abilities will surprise the other contestants.
She joked that if someone nominates her, she intends to win the Power of Veto, and if they continue targeting her, she will simply win Head of Household.
LaTrice also told CBS that she hopes to make history by becoming the oldest winner in Big Brother U.S. history.
Big Brother 28 Cast
Apart from Lala Verrett’s Biography on Big Brother 28 cast, here are some of the other cast members’ biographies you may be interested in:
- Barrett Pfeiffer on Big Brother 28 biography
- Chuk Anyanwu, Big Brother 28 Houseguest biography
- Haley Thogmartin Big Brother 28 Biography
- Kamuela “Kamu” Kirk, Big Brother 28 contestant
- Lyric Medeiros biography
- Ashley Trail, Big Brother 28 biography
- Yash Patel, Big Brother 28 houseguest
- Rome Seymour Big Brother 28 biography
LaTrice Verrett Net Worth
Verrett has an estimated net worth of $500,000 to $1 million. Her income comes from her work in boutique retail, entertainment, advertising sales, event management, media, and live performances.
LaTrice is active on Instagram under the handle @latricevf, where she shares fashion, family moments, motivational content, and updates from her Big Brother journey.
Quick Facts About LaTrice “Lala” Verrett
Full Name: LaTrice Verrett
Nickname: LaLa
Age: 57 (as of 2026)
Birthday: July 14, 1968
Birthplace: Kankakee, Illinois
Current Residence: Maplewood, New Jersey
Nationality: American
Ethnicity: African American
Occupation: Boutique Salesperson, Singer, Performer, Reality TV Personality
Known For: Big Brother 28
Children: Four
Relative: Robert “Kool” Bell (uncle)
Instagram: @latricevf
Frequently Asked Questions
Who is LaTrice Verrett?
LaTrice Verrett is an American boutique salesperson, singer, performer, and Big Brother 28 houseguest from Maplewood, New Jersey.
How old is LaTrice Verrett?
She is 57 years old as of 2026.
Where is LaTrice Verrett from?
She is originally from Kankakee, Illinois, and currently lives in Maplewood, New Jersey.
What does LaTrice Verrett do for a living?
She works as a boutique salesperson and has previously built a career in entertainment, advertising sales, event management, and media.
Was LaTrice Verrett in Sounds of Blackness?
Yes. According to her LinkedIn profile, she toured nationally and internationally as a performer with the Grammy Award-winning group Sounds of Blackness.
Is LaTrice Verrett related to Kool & the Gang?
Yes. During CBS’s Big Brother 28 cast reveal, LaTrice said that Robert “Kool” Bell of Kool & the Gang is her uncle, while her mother previously worked as the band’s tour coordinator.
Does LaTrice Verrett have children?
Yes. She is a mother of four.
What is LaTrice Verrett’s Instagram?
Her official Instagram handle is @latricevf.