Rob Cole Bio (Age, Family, Net Worth): Pembroke Country Singer Returns to The Voice Season 28
Rob Cole, the 34-year-old country singer from Pembroke, North Carolina, is proving resilience pays off on The Voice Season 28. After his no-chair-turn audition in Season 25 with Billy Currington’s “Must Be Doin’ Somethin’ Right,” Rob is back for redemption in the Blind Auditions. Raised in a family full of gospel and guitars, he blends classic country with Southern soul, aiming to inspire his three kids while honoring his late father’s musical legacy.
Here’s everything to know about Rob Cole’s bio, age, family, career, net worth, and his The Voice journey in 2025.
Who Is Rob Cole? A Quick Bio
Rob Cole, born in 1991, is a 34-year-old country singer-songwriter from Pembroke, North Carolina, in Robeson County. Growing up on a farm, he was surrounded by music from his family’s store, Triple R Music. At Purnell Swett High School (Class of 2009), he was a three-sport athlete but discovered his voice during senior year, eventually pursuing music full-time.
His debut album, Jesus & a Woman (2023), won Christian Country Single of the Year at the Carolina Country Music Awards. Since then, he’s released four more songs, including “58 Hours” in June 2025. Cole regularly performs at local spots like The Credentials Social Club in Pembroke and Happenings on Elm in Lumberton, while also building a loyal fanbase online.
Full Name: Rob Cole
Age: 34 (born 1991)
Hometown: Pembroke, North Carolina
Current Residence: Pembroke, North Carolina
Education: Purnell Swett High School (2009)
Notable Release: “58 Hours” (June 2025)
Rob Cole’s Height
Rob stands about 6 feet tall. “It’s not about how tall you are—it’s how deep your voice goes,” he joked in a 2024 Facebook Live.
Rob Cole’s Family
Family fuels Rob’s music. His late father, Kenneth Cole, owned Triple R Music in Pembroke, filling their home with instruments and stories. His mother, Lori Locklear Cole, a gospel singer turned country performer, taught him emotional delivery.
Rob has been married since his early 20s and is the proud dad of three children who often join him for jam sessions. “My family’s my why—they keep me grounded,” he shared in a 2023 Robesonian interview. His siblings also support his gigs, and life on the family farm continues to inspire his lyrics about small-town pride.
Rob Cole’s Musical Journey
Pembroke’s rural charm shaped Rob’s authentic sound. Though he didn’t sing seriously until his late teens, he quickly found an outlet in gospel and country.
First Album: Something Real (pre-Voice)
Breakthrough: Jesus & a Woman (2023) — Award-winning single
Recent Release: “58 Hours” (2025)
He’s performed at Lumbee Homecoming, local clubs, and festivals, earning nominations at the Josie Music Awards. Influenced by his parents and artists like Charly Lowry, Rob blends traditional country with gospel soul and modern country storytelling.
Rob Cole’s Nationality and Ethnicity
Rob Cole is American, born and raised in Pembroke, North Carolina. He is White with Lumbee Native American heritage on his mother’s side, which adds depth and authenticity to his Southern country sound.
Rob Cole’s Job: Country Singer and Performer
Rob earns his living as a country singer and performer, playing weddings, festivals, and club gigs that pay $500–$1,000 each. He also earns from streaming royalties, album sales, and merch. Between music and side ventures, he balances passion with providing for his family.
“Singing’s my calling; family’s my priority,” he told fans in a 2024 Facebook Live.
Rob Cole on The Voice Season 28
The Voice Season 28 premiered September 22, 2025, on NBC, hosted by Carson Daly with coaches Michael Bublé, Reba McEntire, Niall Horan, and Snoop Dogg. Rob’s Blind Audition airs September 30, where he performs a country original about family and home.
After no chairs turned in Season 25, the “Carson Callback” rule now gives him a second chance even if coaches pass. On Instagram (@robcolemusic), he teased: “Round two—Pembroke strong. #Voice28.”
Other contestants on The Voice season 28 includes Sadie Dahl, Blake Ellis, McKenzie Phipps, Kirbi, Kanard Thomas, Peyton Kyle Lane, Carolina Rodriguez, Trinity Giselle, and Lauren Anderson.
Rob Cole’s Net Worth in 2025
Rob’s estimated net worth is $100,000–$200,000 in 2025, from:
Gigs & streaming: $50K–$100K annually
Album sales: $30K–$60K
Merch & awards: $10K–$20K
A deep run on The Voice could bring record deals, touring opportunities, and bigger paychecks.
Follow Rob Cole on Instagram @robcolemusic for live updates and music clips, and catch him on The Voice September 30 at 8/7c on NBC.
FAQs About Rob Cole
1. How old is Rob Cole?
Rob Cole is 34, born in 1991.
2. Where is Rob Cole from?
Pembroke, North Carolina.
3. What is Rob Cole’s job?
Country singer-songwriter and performer.
4. Who are Rob Cole’s coaches on The Voice?
To be revealed in the Blind Auditions—Rob is hoping for Reba McEntire.
5. What was Rob Cole’s Season 25 audition song?
“Must Be Doin’ Somethin’ Right” by Billy Currington (no chairs turned).
6. What song does Rob Cole sing on The Voice Season 28?
He performs a country original about family and home.
7. What is Rob Cole’s net worth?
Estimated between $100,000–$200,000 in 2025.
7. Is Rob Cole on The Voice married?
Yes. He is married with three kids.